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by Fred McMillin
for March 5, 1998
"Organic," the Start of Something Big
Organic grapes are grown with no pesticides, herbicides or synthetic fertilizers. The leading producer appears to be the Bonterra (good earth) brand by Fetzer. However, this year's sales will be about 75,000 cases. That's a pretty modest portion of Fetzer's multimillion case production, so why bother? Answer: The natural food industry, featuring organic products, already has sales of over 3.5 billion dollars. There is a BIG wine market waiting out there. Fetzer is planning to use ONLY organically-grown grapes for all its wines in three more years.
If you want to suprise your friends with an exotic organic wine, try the Bonterra Viognier. Although white, it has enough pizzaz to pair nicely with a veal roast.
1996 Bonterra Viognier (vee-oh-n'yay), North Coast.
Produced by Fetzer Vineyards.
The PHILADELPHIA INQUIRER correctly described Charles Mitchell's wines as "fashioned according to his palate, which obviously appreciates intense fruit flavors."
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