Of the 268 million Americans, only 6 million have at least two or three glasses of wine a
Rival beverages spend much more on advertising than does wine. Example: In a recent year, Coors
Beer advertising budget was over three times the expenditures of the entire American wine industry.
It's clear that author Lewis Perdue is warning that there are plenty of hazards out there (bugs, fraud, etc.) and that the American wine industry is under-reacting (inadequate research, advertising, etc.) There is much, much more, insider information as you can see. It's concise and fascinating. But also, I always want some wine recommendations from seasoned observers, so let's turn to Chapter 11.
While the Wrath of Grapes illuminates the economic problems grapes can cause, this word wizzard
(17 books, journalism teacher at Cornell and UCLA) knows something about tranquility, too. He
lives in Sonoma with his wife, Megan, and two children. Here are the closing words of today's
"I am infinitely grateful to Megan—my wife, friend and partner—whose love and support over the past 18 years are so wonderful and steadfast that they transcend my ability to express them in words. God has blessed me and I am thankful."