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Copyright © 2012
by Fred McMillin
Death of a Wine
American wine drinkers are weaned on cold, sweet drinks--fruit juice, soda pop, etc. Hence, to satisfy the great American sweet tooth, the wine industry has marked each decade with a new "pop wine," such as White Zinfandel in the 1980s.
...Willie Gluckstern's Wine Avenger
The era of banal White Zinfandel, with its bubble-gum taste, has passed.
...San Francisco Examiner newspaper, 1997
Death of a Wine?
Sounds as though White Zinfandel is doomed. Its era is over. But wait one darn minute. Gladys Horiuchi of California's Wine Institute has sent me some interesting sales numbers...
1997—"There was an astronomical gain to 420,046 tons of Zinfandel crushed this year, a 40% jump over the 1996 crush. Most of it is destined for the production of White Zinfandel, which holds the second largest share of table wine sales (after Chardonnay)."
1998—Supermarket sales of the top California table wines have increased 12%, the largest seller being Chardonnay and second is White Zinfandel, ahead of Merlot, Cabernet Sauvignon and red Zinfandel.
Our Wine of the Day
1999 Montevina White Zinfandel, Amador County
Located in the Sierra Foothills, the Montevina winery is completing a ten million dollar expansion that will increase floor space twelve times. Winemaker Jeff Meyers turns out over a dozen different wines. The biggest volume by far?...his White Zinfandel.
06/19/00—Vee-ohn-yea Is On Its Way
06/16/00—From Hardy to Taltarni
06/15/00—Sunday Is Father's Day
06/14/00—Napoleon Takes Marengo
06/13/00—Rats! Not Enough Grapes
06/12/00—Quite a...Few Good Men
06/09/00—Much Ado About Peju
06/08/00—A Fantastic Fusion
06/07/00—Sing a Song of Sirah
06/06/00—From Movies to Monterey
06/05/00—An Ovation for the Bride
06/01/00—The Father of the Brides!
This page created June 2000