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Butterball Online
http://www.butterball.com/ibm/index.html

Review by Debbie Mazo

A traditional roast turkey, all dressed and golden on the dinner table, is the perfect centerpiece for the holiday festivities. These days, however, knowing chefs are finding that turkey is a bird for all seasons. Easy to prepare, turkey can be cooked in a variety of ways (even barbecued) and can be a lean substitute for your favorite meat recipes. If you really want to talk turkey, check out Butterball Online—a website with cyber solutions for all kinds of turkey-related questions.

Since its inception in 1995, Butterball Online has provided online turkey preparation assistance to more than 840,000 cybercooks worldwide. Hosted by the Butterball Turkey Company, this website definitely comes through with its promise to be "your electronic grandmother—ready to answer everything you ever wanted to know about roasting a turkey but were afraid to ask".

For hassle-free holiday meal planning, start with the In Preparation link where you'll discover Butterball's time-tested method for preparing great-tasting turkey. With over forty-three years experience, Butterball swears by its open pan roasting method which is the unanimous favorite of the 48 home economists at Butterball headquarters. In this link, you can also get the scoop on stuffing and learn how to carve like the pros.

If you want to move to the head of the class, sign up for Butterball University, which covers a variety of turkey topics ranging from selecting the appropriate turkey for your holiday meal to storing and enjoying turkey leftovers. Step-by-step video segments included in some lesson plans help you master turkey preparation techniques. Don't forget to take notes during your class because, yes, there will be a short quiz at the end of each lesson plan! Upon completion of all classes, you'll receive an academic diploma and will be able to test Butterball's favorite recipes listed in the Recipes section on your turkey leftovers.

To get a "leg up" on your holiday meal preparation, Butterball offers six Turkey Mails (email newsletters) with all kinds of helpful how-to's for serving up a picture-perfect turkey. And, if you need to lighten up after all that serious stuffing, check out the Just for Fun link. In this section, you can test your turkey trivia or sample some of the calls Butterball has received from people suffering turkey trauma. From creative recipes to high tech turkey talk, Butterball Online is stuffed with all the ingredients you need for a year-round turkey pilgrimage.


Debbie Mazo is a writer and editor based in Vancouver, Canada. She currently specializes in technical and marketing materials, but is also pursuing opportunities in food journalism.

 
 
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